About Us
Helping Families Build Healthy Habits - With Joy, Not Frustration
Most parents know the daily struggle: mornings and evenings filled with reminders, resistance, and frustration around brushing teeth. Studies show that tooth decay remains one of the most common health issues in kids - and many families struggle to build routines that stick.
We saw this up close in our own family.
A few years ago, when we adopted four children, we learned a lot very quickly - including how hard it can be to create consistent dental habits that feel natural and positive. We weren’t alone. Parents everywhere told us the same thing: “Why is brushing such a battle?” That question became our mission.
Our mission is simple: help families build healthy dental habits without the nightly fight. We believe kids deserve tools that make brushing fun, and parents deserve peace of mind knowing it's actually happening — consistently, correctly, and without the stress.
The Smilen was created to turn the brushing battle into a moment of independence, accomplishment, and joy. Because healthy habits shouldn't feel like a chore for anyone.
Our Mission
We believe healthy habits are built through consistency and positive reinforcement — not nagging, bribing, or battling. That's why The Smilen is designed around three core principles:
1. Make it fun
Kids are more likely to stick with something they enjoy. Gary and the interactive experience turn brushing into a game kids actually want to play.
2. Make it clear
No guessing. The Smilen guides kids through each step with visual cues and dentist-recommended timing, so they learn proper technique from day one.
3. Make it consistent
Habits form through repetition. Points, streaks, and rewards help kids show up every day until brushing becomes second nature.
We're not just creating a device — we're helping families build routines that last a lifetime.
Our Philosophy
Ready to End the Brushing Battle?
Join hundreds of families who've made brushing the easiest part of their day.